Advanced abilities continue to make their way into accessible, affordable, and consumer-friendly video editing software as each new generation of software is released. For example, multicam editing, which lets you switch among camera angles of the same scene shot with multiple video cameras, used to be a feature relegated to pro-level software. Now this and many other advanced effects are available in programs designed for use by nonprofessional enthusiasts.
A recent tool for some of the video editing applications is support for seamless transitions. Picture a scene showing people at a beach, and suddenly the sky zooms in and your in Rome or Paris, but it looks like you're in the same place because the transition glued the two scenes together using the sky. There are plenty of other examples of seamless transition; this magnificent video shows a good selection of them, and is partly responsible for starting the trend.
Nothing makes an impression like moving pictures with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—smartphones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with newer formats such as HEVC (High Efficiency Video Coding) and 360-degree VR video. It also must be able to let you work with 4K video, since common devices are now capable of producing 4K content.
Camtasia Studio by TechSmith is a video and screen recorder for Windows that captures your screen or webcam. Use this app to record activities on your screen for demonstration or promotional purposes. You can also enhance your videos with special effects or annotations with the easy to use tools. There’s a voice-over function that lets you narrate your process.
Freemake is a free video converter that can modify and convert videos, extract audio from video clips, and embed videos to websites. Simple and fast, Freemake can be used to convert video clips to be played on various mobile devices and gadgets. The software can convert videos between more than 500 video file formats and supports multiple audio and image file formats for creating slideshows and video clips.
Other programs have jumped on board with 360 VR support, including Adobe Premiere, Apple Final Cut Pro X, and Magix Movie Edit Pro. Support varies, with some apps including 360-compatible titles, stabilization, and motion tracking. PowerDirector is notable for including those last two. Final Cut offers a useful tool that removes the camera and tripod from the image, often an issue with 360-degree footage.
Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
Adobe Spark Video provides everything you need to create a YouTube video – including example videos within the product. Spark Video and Spark’s other design tools are all web-based and completely free so there's no limit to the number of projects you can create using your own images or ones from stock photo and graphic sites from all over the Internet.
Our last proposition for you is HyperEngine-AV, another free video editing software for Mac. You can capture, edit, and export audio and video files, and even to create quality DVDs with your movies. It offers you twelve studio quality effects, and you can also add info and credits, titles, or karaoke lyrics. We like it a lot because it comes with editable fonts, colors, styles, and many more.