Support for 4K video source content has become pretty standard in video editing software, and pro software already supports up to 8K, which isn't useful unless you have a full-size movie theater. The support for 4K formats varies among the consumer products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.
Of course, none of the extras matter if an app can't do the most basic editing tasks. At this point, however, all of the products included here do a good job of letting you join, trim, and split video clips. They also let you make use of special effects such as animated transitions, picture-in-picture (PiP), chroma-key (the technique that lets you place a subject against any background, often known as green screening), and filters that enhance colors or apply creative effects and distortions. With most of them you can add a multitude of timeline tracks that can accommodate video clips, effects, audio, and text overlays.
One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.
New features in version 2.8.x: - Multi-line text captions - Time-lapse quick tool added to make time-lapse videos - Visual Effects quick tool added with 10+ effects like: fireworks, bubbles, snowing flakes, falling leaves, confetti, etc. (Some effects are only available on the PRO version). - Improved Soundtrack editor - Quick tool link to Video DVD maker

This Camtasia Studio download uses your CPU for its rendering process, so that relies heavily on your graphics card. It doesn’t work as well as NVENC encoding. The older your video card is, the longer it will take. For devices with less than 6GB of RAM, using CS can slow down your other applications. The initial startup may take a while, depending on your computer’s capacity. Make sure you uncheck the reboot box when prompted by the app. It may complicate your drivers, but this is different for every user.
In terms of usability, Camtasia should be among the top choices due to how beginner-friendly it is. But, also due to its simplicity, not too many professional creators will find Camtasia Studio appealing. If you’re only starting to learn the basics of video editing, this app is perfect for that. It’s got a nice interface, intuitive controls, and useful tutorials. Those are everything you need for an easy beginning. 
The app allows you to transfer your projects to Screencast and edit them there. You will need an account for that on top of your Camtasia account. Both platforms provide free trials and subscriptions. Before upgrading, all your content will have a watermark in it. The label is hardly visible, so that won’t be much of an issue if you just want to enjoy the free software. However, if you’re going to attempt to do more professional work, you’ll want to spring for the upgrade and get the watermark removed.

Using Adobe Spark as a free video maker simply couldn’t be easier. After selecting the “Video” option from the main menu, you’ll be taken to a title screen — where you can give your video project a title. Enter some text, or skip this stage and head straight to the design interface. Don’t worry if you want to change the title later, as you can make unlimited changes to text. You then get the opportunity to choose a video template or start the design process from scratch.


Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.

Advanced abilities continue to make their way into accessible, affordable, and consumer-friendly video editing software as each new generation of software is released. For example, multicam editing, which lets you switch among camera angles of the same scene shot with multiple video cameras, used to be a feature relegated to pro-level software. Now this and many other advanced effects are available in programs designed for use by nonprofessional enthusiasts.

There are more video editing software applications than we can fit into this roundup of the best options, which includes only software rated three stars and higher. The best known among them is probably Vegas Movie Studio, which was acquired by Magix from Sony. Sony's product used a very cluttered interface that more resembled high-end professional video editing software from the early days of the craft. Magix has made some progress in simplifying it and bringing it up to par with the competition, but more work is needed for it to be included here.
Another program, VSDC Video Editor Pro, had a terribly outdated interface when we tested it, but its developer has recently done a major update, so look for an updated review soon. Longtime pro video editors will note the absence of Avid Media Composer, which is simply too unwieldy for PCMag's primarily consumer audience. There are a couple of more interesting applications—NCH VideoPad and AVS Video Editor among them—that we simply haven't tested yet.
Openshot is entirely open source, which makes it one of the best video editing software that is accessible. It may remind some Mac users a little of iMovie with its easy to use drag and drop interface. However, Openshot packs more features than iMovie, including unlimited layers and audio mixing. This free editor strikes a nice balance between advanced features and a simple interface. It also allows real-time previews when you create transitions between clips.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
Adobe Spark Video is designed to make mastering the art of video production a breeze. All you need is a computer, a mouse and a reliable internet connection. Using a simple drag-and-drop system, you can upload videos, add music and insert captions wherever you like. There are various tutorials to help you on your way, but most people can master the basics of video production within an hour.
Clicking the big plus button on web or in the iOS app will open a slide-based editor. No complicated timelines here with Spark's intro video maker! We suggest storyboarding out your animated video story within the app by selecting one of the preloaded story structures or creating your own by adding notes to slides, which will guide your creation. Each slide should represent just one point or thought.
Camtasia Studio by TechSmith is a video and screen recorder for Windows that captures your screen or webcam. Use this app to record activities on your screen for demonstration or promotional purposes. You can also enhance your videos with special effects or annotations with the easy to use tools. There’s a voice-over function that lets you narrate your process.
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