Founded in 1987, TechSmith is the world's leading provider of screen capture and recording software for individual and professional use. People everywhere use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience. With products localized into five languages and a distribution network of resellers in more than 30 countries, TechSmith's global reach is continually expanding. One of few software development companies in the Midwest, TechSmith is located in Okemos, Michigan. Neighboring cities include East Lansing, home of Michigan State University (MSU), and Lansing, the states capital.
The flipped classroom is a concept in education (see Flip teaching). Clintondale High School, in Clinton Township, Mich., is the first to fully embrace this concept in 2011 in an effort to raise the school's failing grades. TechSmith products were used as their primary software, and the company also gave the school a grant to start the program. Teachers record lessons online for the students to watch at home and then the students come to class to do their homework. The videos normally consist of an overview of the lesson, the content and concludes with a summary. Voice, video clips, images and annotations can be included via TechSmith products like Camtasia to enhance the lesson. Camtasia and Relay give teachers the ability to share their content on a variety of platforms. Students can view the lessons on any computer or mobile device.[11] This gives the students more class time with their teachers to work through problems rather than trying to work them out alone at home.
The demand for entertaining and informative videos has never been greater. The power of video marketing and the changing online habits of consumers is driving a sudden increase in the number of videos being uploaded to the internet. Whether you’re selling products and services or sharing your vacation videos with friends, Adobe Spark puts you in the director’s chair. Without the need for any programming or technical skills, you can use this powerful video maker to create videos the professionals would be proud of.
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